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我认为创始人经常忽视的一点是，公司的故事其实就是公司的战略。没人会有一个完全秘密的战略，而故事又完全不同。
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战略的真相是，它不是你开一次会，和团队讨论“我们的战略是什么，大家说说”，然后集思广益制定出来的。
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真正发生的是，你有了最初的想法，开始了解市场、客户、技术、团队成员的情况，每天在脑海中一点点调整战略，
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但一个季度后，它其实已经和最初的大不相同了。所以不断更新你的故事、清晰表达你的故事非常重要，我强烈建议把它写下来，方便
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与公司里的每个人、你招募的每个人、募资的投资人和所有利益相关者、每个客户分享：这究竟是个什么故事？我觉得创始人有个问题是，这不感觉像工作，比如你今天在做什么？“我在完善我的故事”，听起来不像工作。你为什么不让别人帮你写呢？抱歉这么说，我以前当过CEO。正因为这不感觉像工作，所以很多人不去做，但这可能是岗位上最重要的事情之一。
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真正拥有并反复打磨这个故事，即使像我们公司，John会告诉你，我偶尔会写这个故事，虽然不是一直写，但这对大家很有帮助，也对我很有帮助，让我能明确说“这就是我们的目标”。
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就是要真正拥有那东西，就像今天在公司，约翰会告诉你，我偶尔会写故事，不是一直，但这对大家很有帮助，也有助于我说明我们要做什么。
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Like this is something that I think founders often neglect over time is so the
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story of the company
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is also the strategy of the company. Nobody's got like some strategy
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in their back pocket that's like entirely secret and then they've got a story
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that's different.
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So like that's the one thing and the truth about strategy is it's kind of a
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thing that it's not
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like a meeting that you have and you go out with your team you go like what's
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our strategy? Okay
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everybody give me your input and then we assemble this strategy by committee.
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What really is happening
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is you have the initial idea. You're learning about the market, you're learning
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about the
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customers, you're learning about the technology, you're learning about each
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other and in your mind
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you're kind of adjusting that strategy a little bit at a time every day but
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then a quarter later
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it's actually pretty different than what you started with and so it's really
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important
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that you keep upgrading your story, the articulation of your story and like I
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would definitely recommend
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like it be in written form and it kind of be something that you can share with
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everybody in
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the company but everybody you're recruiting, everybody you're trying to raise
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money from
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like all your constituents, every customer like what the hell is the story of
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this thing and
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the problem that I think founders have is it doesn't feel like work like what
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are you doing
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today? I'm working on my story that doesn't sound like work why don't you have
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like open claw right
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that for you? Sorry for the language I used to be a CEO. So because it doesn't
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feel like work
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people don't do it but it's probably one of the most important parts of the job
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is to have that
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thing really and even like like today at the firm John will tell you like I
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write the story
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you know every once in a while not all the time but it's very helpful for
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people to just go and
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it's helpful for me to go like this is what we're trying to do here.
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