Core Facts

OKX sponsors Manchester City, the Premier League club.

On the timeline, OKX entered Manchester City’s sponsorship ecosystem in 2022 as an important club partner, then upgraded the relationship in 2023 by becoming the club’s official sleeve partner. Erling Haaland officially joined Manchester City on July 1, 2022.

That means the OKX-Haaland connection is not a direct personal endorsement. It happens through the Manchester City platform: OKX sponsors Manchester City, Haaland joined Manchester City, and in his first season he helped push the club to the peak of a historic treble.

Manchester City’s Last Decade

OKX did not simply buy a shirt-exposure slot. It backed one of the most consistent winning machines in European football over the past decade.

From the 2016-17 season through 2025-26, Manchester City won six Premier League titles, one Champions League title, and multiple domestic cups. The most representative milestones include:

• 2017-18: Premier League champions with 100 points, one of the great seasons in league history.
• 2018-19: Domestic treble winners: Premier League, FA Cup and League Cup.
• 2020-21: Premier League champions and first-time Champions League finalists.
• 2022-23: Treble winners: Premier League, FA Cup and Champions League, including the club’s first Champions League title.
• 2023-24: Premier League champions, completing the first four-title streak in English top-flight history.

So when OKX entered Manchester City’s sponsorship system in 2022, it was not just buying advertising space. It was buying into a content engine that keeps producing trophies, records and global conversation.

The Story

For both OKX and Manchester City, 2022 was a key turning point.

OKX was trying to move from being known mainly as a crypto exchange toward becoming a more mainstream global brand. Its chosen doorway was not a niche technology community, but sport, especially the Premier League, one of the most globally influential sports properties. Manchester City became one of its most important football partnerships.

In the same year, Haaland arrived.

Manchester City completed the Haaland transfer in June 2022, and he joined the first team on July 1. The timing was unusually precise: OKX was using Manchester City to expand global awareness, City was adding the final attacking piece to its squad, and Haaland was moving from Bundesliga super-prospect to leading man on the Premier League and Champions League stages.

What followed was close to the ideal script for a brand sponsor. Haaland scored relentlessly in his first season: 36 Premier League goals and 52 goals in all competitions. Manchester City won the Premier League, FA Cup and Champions League treble. In other words, OKX did not buy exposure in an ordinary club season. It bought into one of the most globally shareable seasons in Manchester City’s history.

The overlap here is not that Haaland was shooting OKX ads directly. It comes from three layers of compounding exposure.

The first layer is kit and training-ground visibility. OKX first entered Manchester City’s training-kit system, then became the club’s sleeve partner. Training sessions, warmups, interviews, match-day content and social-media clips all keep creating moments where the brand appears.

The second layer is the attention multiplier created by Haaland. After he joined, global interest in Manchester City matches rose further. Every hat trick, every record and every Champions League goal pushed more City content into global feeds. As a club sponsor, OKX captured the benefit of that club-level traffic.

That multiplier has spilled further onto the national-team stage at the 2026 World Cup. As of July 8, 2026, Haaland is playing in his first World Cup and has already scored seven goals in four matches for Norway, helping the country reach the quarter-finals for the first time in its history. Norway is not a traditional World Cup power; before this tournament, its last World Cup appearance was in 1998. Haaland has turned the team into one of the tournament’s most talked-about underdog stories. For Manchester City, that means a core club star is extending his influence in the highest-traffic football environment. For OKX, as a Manchester City sponsor, Haaland’s national-team breakout also raises the global heat around the “Manchester City star” label.

The third layer is narrative fit. OKX wants to tell a story about new technology, new finance and global reach. Haaland represents a new generation of star: efficient, explosive and future-facing. Manchester City represents modern football’s commercialization, data orientation and global operating model. Put together, the tone matches.

So the most interesting part of this sponsorship is not only which club OKX sponsored. It is the timing window it hit: OKX sponsored Manchester City in 2022, just as Haaland arrived; then it upgraded to the sleeve partnership in 2023, just as City was absorbing the global lift from the treble.

The one-line version: OKX sponsors Manchester City, starting in 2022. Its connection with Haaland is that after he joined City, he pushed the club’s sporting heat and global media value to a new level. By the 2026 World Cup, Haaland had taken that influence onto Norway’s national-team stage and the biggest global tournament, giving OKX, as a Manchester City sponsor, a longer-tail and higher-quality form of brand exposure.