0:00
但我认为我们可能正处于内容创作的黄金时代的边缘，因为，
0:03
再说一次，如果我们
0:04
设计的内容实际上是在推动人类知识进步，而那些人
0:08
这样做
0:08
会得到奖励，而不是仅仅让人们发笑或娱乐，那些都是
0:15
好事
0:15
。
0:16
而如果你只是尽可能廉价地写同样的故事，贴上一个
0:20
煽动性
0:20
的标题，那本质上是件坏事，我们不应该建立
0:24
鼓励这种行为的商业模式
0:25
。
0:26
所以我确实认为，如果我们把握好，这其中可能有
0:31
非常、非常
0:32
令人惊叹的东西
0:33
。这也许更直接一些。
0:35
很奇怪的是，你去网站看内容，然后
0:38
通过页面上的广告
0:39
来变现
0:41
。在某种程度上，你访问网站就支付费用，这帮助覆盖了
0:45
记者的生活费用，
0:46
同时也包括将网站内容
0:49
传递给你的成本
0:50
。这是一种更诚实的商业模式。
0:52
以 Cloudflare 为例，我们业务的优势之一是极其
0:54
简单
0:55
。
0:56
我们赚钱是因为客户付钱给我们，因为我们让他们的网站更快、更安全、
1:00
更可靠
1:02
。这些都是我们提供的价值。
1:03
我们从未采用过那种基于广告的商业模式，这总让人
1:07
有点
1:08
困惑，到底谁是客户，谁是商品？
1:14
如果你访问的是一个基于广告的网站，那你就是产品，对吧？
1:18
客户是广告商，对吧？
1:20
谁付钱给你，谁就是客户，而大多数人并不这样看。
1:24
如果你换个方式，比如
1:26
进行小额付费，
1:27
那突然间，你就是客户，这意味着记者
1:30
是为了服务你，
1:31
而不是为广告商服务。
1:34
我认为未来有可能变得非常健康。
1:38
我不想轻描淡写，虽然存在问题，但这不代表它
1:41
不能让
1:41
世界变得更好，不过我也得说，这不是万能灵药。
1:47
挑战依然存在。
1:48
我们还得想办法解决这些问题，并且在设计时应该
1:51
意识到
1:51
这一点，思考我们希望未来是什么样子。
1:55
我描述的未来是，我希望未来不是只有五家 AI 公司，
1:55
而是
1:59
有 50 万家 AI 公司。
1:59
我们如何让这变得尽可能容易？
2:01
我希望未来不是少数内容创作者，而是爆发式增长，任何人
2:02
都能成为内容创作者，
2:06
任何人都能分享真相，并且
2:07
这些真相是可获取的，
2:10
如果内容有价值，
2:11
他们会得到报酬。
2:13
然后我想要一个大大小小的企业都能在
2:18
真正
2:19
公平的平台上竞争和发展。
2:20
当我思考这些目标时，我觉得
2:25
其实
2:25
政策制定者、大多数互联网用户，甚至大多数
2:31
AI 公司
2:32
都同意这正是我们想要的。
0:00
But I think we might be on the cusp of a goldenated content creation, because,
0:03
again, if we're
0:04
designing content, which is actually furthering human knowledge, and the people
0:08
who do that
0:08
get rewarded as opposed to or make people laugh or just entertain, those are
0:15
all good
0:15
things.
0:16
Whereas if you've just written the same story as cheaply as possible and put an
0:20
incendiary
0:20
headline on top, that's a per se bad thing, and we should not be building
0:24
business models
0:25
that encourage that.
0:26
And so I do think that there's something that's really, really potentially
0:31
amazing if we get
0:32
this right.
0:33
And it's also just maybe more straightforward.
0:35
It's kind of weird that you go to the website to read the thing and then you
0:38
get monetized
0:39
by an ad that's there.
0:41
At some level, just when you go to the website, you pay, and that helps cover
0:45
the cost of
0:46
the journalist eating, but also the cost of actually delivering the website to
0:49
you.
0:50
It's kind of a more honest business model.
0:52
Everyone, a good cloud flare, one of the things that's been great about our
0:54
business is super
0:55
simple.
0:56
We make money because people pay us, because we make them faster, more secure,
1:00
more reliable.
1:02
Those are the things that are there.
1:03
We've never had kind of that ad based business model, and it's always felt kind
1:07
of a little
1:08
bit confusing like who's the customer, who's the product?
1:14
If you go to an ad based site, you're the product, right?
1:18
The customer is the advertiser, right?
1:20
The customers who ever pays you, that's not how most people think about it.
1:24
If you found it a different way where you're actually doing something like a
1:26
micro payment,
1:27
now all of a sudden, you're the customer, which means that the journalist is
1:30
about serving
1:31
you as opposed to about serving the advertiser.
1:34
I think that there's a way that going forward, this could be really healthy.
1:38
I don't want to diminish, just because there are problems, doesn't mean it
1:41
doesn't make
1:41
the world better, but I also think it's important to say it's not panacea.
1:47
They're still going to be challenged.
1:48
We're going to still have to figure out our way through them, and we should be
1:51
cognizant
1:51
of those as we design this, and think about what do we want the future to look
1:55
like.
1:55
The way I describe it is, I want a future where there are not five AI companies
1:59
, there
1:59
are 500,000 AI companies.
2:01
How do we make that as easy as possible?
2:02
I want a future where there's not a few content creators, but there's an
2:06
explosion where anyone
2:07
can be a content creator, anyone can share truth, and it's inaccessible, and
2:10
they get
2:11
compensated for it if it's actually valuable.
2:13
Then I want a world where businesses large and small can compete and thrive on
2:18
a really
2:19
fair playing field.
2:20
As I think about this, those are the goals that I'm playing for, and I think it
2:25
's actually
2:25
pretty easy to go alignment around policymakers, most internet users, even most
2:31
AI companies
2:32
say that's what we want as well.
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